We’re very excited to announce that Hop King is the first major event partner for this year’s prestigious World Skate / SLS (Street League Skateboarding) World Series Tour event in London.
Hop King celebrated the partnership at a special Skate Jam event at our very own Hop Kingdom bar and skatepark in London with our Pro-Skate team as well as sponsored athlete and British Olympic hopeful Alex Decunha who will compete at the Copper Box.
This year’s World Series Tour event in London will count towards qualification for Tokyo 2020 when the sport will make its historic debut in the Olympics. The city is the first stop on the World Series Tour before it heads to Los Angeles later in the summer, and Mexico City in September for the World Championships.
The format for this year’s event in the capital, the UK’s biggest street skateboarding event ensures a minimum of three British men and women will compete along with last year’s winners, Yuto Horigome and Jenn Soto.
The two-year partnership between SLS and Hop King will also cover the 2020 SLS World Tour Series event in London. Hop King will provide their own beer at the event and the tie-up will also see special ticket offers for Hop King customers and the creation of unique event content which will reinforce the company as the ‘World’s first beer and skate brand’. Hop King will be recognised as an official ‘supplier’ to event alongside other national and global partners.
Hop King co-founder Ludi Hopkinson, said:
“We’re absolutely thrilled to be teaming up with SLS on such a huge event for skateboarding in London and the UK. It’s been an incredible two years since we set up Hop King but as huge skateboarding fans to be part of this event at such an exciting time for sport is something really special for us. We’re looking forward to opening the doors at Hop Kingdom to London’s skate community this week to celebrate!”
Kaitlyn Banchero, General Manager, SLS added:
“We can’t think of a better first official partner to have on board for the SLS London World Tour then Hop King. Their passion for the sport and skateboarding in London is infectious. It’s why we want to work with them and why they have been so successful in such a short space of time.”
Tickets for the SLS World Tour London event, which will feature some of the world’s best street skaters, went on sale last month.
Qualifying for the competition will take place on Friday 24th May with tickets available for two days of competition on Saturday May 25th and Sunday May 26th. The men’s and the women’s finals will take place on Sunday with semi-finals taking place the previous day.